Editorial: Revenge of the Footy Dads
The release of the second wave of ACTU TV advertising last weekend continues to take the debate around industrial relations into the broader community and specifically the nation's footy grounds. At the heart of the ads is the plight of a footy Dad, being given no option but to trade off his weekends and regular hours, leaving his kid to kick the footy alone. Who are the footy dads? They can be blue collar or white collar, they can even be Mums! What drives them is that they want to have a life
that extends beyond the workplace.

They have built a decent job and life for themselves and want to be good parents. In coaching the local footy team, or running the organs on the sideline, they are committing to their kids and the kids of
their neighbours - they are putting in 'social capital', because they know this is what community is all about.

read more..
http://workers.labor.net.au/283/editorial_editorial.html